Operational Assessment and Systems Analysis
DWA Golf offers a full diagnostic analysis of your operation, its systems, and programs.
- On site operations study conducted by our experienced management team
- Interviews with club managers and members
- Full breakdown of club programs and services
- Review of club systems by department: Golf Operations, Food and Beverage, Golf Course Maintenance, Administration of the business, Tennis Operations, Aquatic Operations, and other Lifestyle Services that may be offered
- Analysis of the customer experience management and systems
- Assessment of club marketing and advertising programs
- Analysis of club accounting and financial procedures
- Evaluation of customer service practices
Financial Report and Development Services
DWA Golf offers an array of reporting services that you may purchase for your business. These reports include detailed analysis breakdowns for your entire club operation, including golf operations, food and beverage, membership, weather, payroll, etc. Any report can be built and tailored to the needs of the club. Should your business need a detailed facility budget template, this too can be built to suit the needs of the club. The budget template will include dedicated sections for club financial history, rounds information, by department and consolidated pages, membership, and proformas for future projections.
- Weekly, monthly, yearly financial/statistical operational report development for various segments of your business. Including payroll, weather, and membership data.
- Development of a club operating budget template including rounds calculations, membership outlay, financial history, and proforma.
Revenue Management and Programs
An opportunity unique to other companies. Our management team will perform a detailed review of current revenue generation programs, marketing and advertising strategies, and golfer development programs. This review will include recommendations on how to grow the game of golf at your facility through the PGA of America growth of the game initiatives, how to maximize your tee sheet utilization rates, as well as a detailed outline relating to the effectiveness of the facility’s current initiatives and marketing efforts in relation to the business.
- Round tracking analysis, point of sale system utilization, revenue generation management, revenue generation plan development.
- Tee sheet utilization strategy and education
- Complete golfer development program/growth of the game analysis and implementation recommendations
- Merchandising program for the golf shop specific to localized demographic and current industry trends tied to our strategic business partners
- Development of a club operating budget template including rounds calculations, membership outlay, financial history, and proforma
- Developing strategic initiatives to grow junior golf and the future of the game
Marketing, Sales, and Advertising Services
Localized, hands on, strategic marketing. When you partner with DWA Golf, you partner with industry professionals that market your operation to serve its actual needs. Through a detailed demographic analysis, DWA Golf is able to determine your market’s trends, preferences, and tastes. This approach leads to more productive and focused marketing that reduces total marketing expenses, increases club exposure to a more localized demographic, allows you the ability to target a preferred customer base, and strengthens relationships for return customers.
DWA Golf also provides graphic design support for various projects to assure a professional and consistent branding message to members, guests, and visitors. Items include collateral, mail campaigns, and email broadcasting campaigns. DWA Golf will also conduct a detailed analysis of the current effectiveness of the facility’s social media, website, and internet marketing.
- Detailed demographical analysis
- Branding and logo management/development
- Graphic design collateral development
- Advertising campaign management and analysis
- Pricing strategy related to local demographic and facility mission/goals
- Website management and development analysis
- Social media analysis, development, and management for your facility
- Target/localized marketing initiatives specific to your facility
- Tournament and membership sales and retention initiatives
CMAA/PGA Professional Business Oversight
A must in today’s economy, oversight from experienced industry professionals. This service includes on site management of club operations conducted by CMAA members and PGA Professionals, in addition to our dedicated management team. Our management team will visit and meet with your club managers on a weekly basis providing support and business recommendations based on current, localized industry trends and facility management systems. This side-by-side strategy provides a support structure for your club managers to use on a regular basis.
Accounting and Financial Services
Full accounting, bookkeeping, payroll facilitation, human resource liaison, and cash management services for daily business operations. This service is offered to you with all the benefits of having an onsite accountant, but with less cost to you.
- Payroll Facilitation including workers compensation plan management
- Human Resource and Benefit Plan Accounting
- Bank and Cash management
- Vendor and Accounts Payable management
- Daily, Monthly, Yearly Accounting and oversight of all Business Operations by a Certified Public Accountant
Integrated Technology Solutions
DWA Golf can manage your entire integrated technology system and acts as a solutions partner when it comes to repairing and maintaining daily operational issues with the system. These services include management of your telephone system, internet, point of sale, credit card processing, computer software, and anything else relating to technology at your facility.
Human Resource and Benefit Program Management
With its strategic partnerships, DWA Golf acts as a liaison and provides professional oversight when it comes to Human Resource and Benefit Program Management. This service includes oversight and professional best practice recommendations for employee recruitment, hiring, training, retention, and management in an effort to reduce risk to the business and provide for a great workplace environment. DWA Golf will also facilitate all employee benefit programs in conjunction with the goals of your organization.
Golf Course Management and Ownership Transitional Services
DWA Golf offers a unique service that benefits golf course owners looking for assistance with their new purchase or with their transition from a management company to sole proprietorship of the club. We understand that this is an enormous undertaking, but with proper planning and execution we feel this service could save golf course owners a lot of time, stress, and money.
- Review of all current business systems, future club goals, and needs of the business going forward
- Business Systems Conversion Planning
- Assistance with the due diligence process of making the conversion or purchase. This includes recommendations on pre-closing inspections, interviews, property surveys, lease agreements, environmental issues, and equipment needs of the facility. Pre-closing inspection assistance also includes recommendations on the needs for environmental, building, golf course irrigation, ADA compliance, etc.
- Review of current business licensing and licensing conversion
- Evaluation of current business technology and technological conversion needs
- Analysis of Club Marketing Programs, Initiatives, and Development of a Club Marketing plan going forward, includes membership program analysis and development, social media development, and development of a club website
- Evaluation of Human Resource practices including payroll, benefit programs, and business solutions
- Assistance with the proper financial planning for the conversion or purchase. Includes the development of a business plan, operating budget, proforma, and financial model for all business operations.
- Review of current revenue and expense management practices with assistance in both areas moving forward.